Jiang Shaogao, Vice President of CFPA expressed that, more than 795 million people are beset by insufficient supply of food globally and 71.07 million people still live in povertyin rural China. The population of children inpoverty-stricken areas accounts for 1/5 of children the whole nation, and their healthy growth will be essential for the national progress and the future. To invest in children nutrition is to invest in the future and children nutritional assistance is the measure to prevent generational transmission of poverty and to fundamentally eliminate poverty. Since CFPAlaunched the "Nutritious Meals" program in 2008, it has promptly and effectively responded to the basic dietary requirements of students in poor areas. Through extensive social influences, it has attracted attentions and support from policy makers and all sectors of societyfor students' nutritional improvement in poor rural areas. The program also appealed to the concerted efforts of 90 million person-time and dozens of companies to contribute to the acceleration of rural educational development and to the improvement of balanced growth of the compulsory education in both rural and urban areas. In response to the advocacy of "Targeted Measures InPoverty Alleviation" from the central government, CFPA will join hands with PepsiCo to provide specific nutrition supplements, enhance health awareness and effectively solve the problem of malnutrition for students in Zhaotong, Yunnan province, known as the place with the largest coverage of poverty, highest degree of poverty and the largest population in poverty in China.